Mission, vision & values

Our fresh herbs and spices make food and drink an experience to remember.

Our Vision

  • To be The Centre of Excellence for Herbs.
  • To lead the industry in technological innovation, developing production techniques to achieve sustainable efficiency.
  • To continually develop and optimise the group’s vertically integrated supply chain.
  • To leverage knowledge and efficiency through global group scale.

Our mission

  • We grow and sell quality, fresh seasoning products that simplify and enhance the consumer cooking experience.
  • We grow the highest-quality products in the herb and lettuce market segment in our greenhouses around Europe.
  • We aim to drive the fresh seasoning category and introduce new products and packaging.

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